Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. … Read more
Have you ever noticed how we say things can change how the readers feel about them? That’s where tone comes in when we write. Learning how to set the right tone in writing is like learning the magic behind making your words sound just right. In this post, we’ll explore what a tone is, why … Read more
When we start new content projects with healthcare clients, one of the first items we ask for is any content style guide or documentation they have for their internal or agency writers. Some organizations don’t have anything to provide. Some have a bit of writing guidance tucked into their overall brand and design guidelines. And … Read more
421
229
714
826
543