Google To Add Site Reputation Abuse To Spam Reporting Tool

Google To Add Site Reputation Abuse To Spam Reporting Tool

Danny Sullivan, Google’s Search Liaison, said that the search company will add the upcoming site reputation abuse policy to the spam reporting tool when the policy begins to be enforced. So sometime after May 5, 2024, the report spam form will gain a new option to report site reputation abuse. Sullivan said this on X, … Read more

Google Ads Adds AI Generated Image Tool For Demand Gen Campaigns

Google Ads Adds AI Generated Image Tool For Demand Gen Campaigns

Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said. Google said this AI tool creates “stunning, high-quality image assets in just a few steps using prompts provided … Read more

A CDP Is a Powerful Tool — Here’s How To Make It Work for You

A CDP Is a Powerful Tool — Here’s How To Make It Work for You

The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an experience that’s more tailored to them. They gravitate to companies that understand who they are and what they … Read more

Generative AI Tool Guide: Transforming Your Strategy For SEO Success

Generative AI Tool Guide: Transforming Your Strategy For SEO Success

The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines and social media networks to … Read more

Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Keyword Clustering in Seconds: Save Time With Keywords Explorer Tool

Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It … Read more

Apple testing new tool for optimizing App Store ads

Apple testing new tool for optimizing App Store ads

Apple is reportedly piloting a new smart tool that uses AI to buy ads on its App Store. Similar to Google’s Performance Max and Meta’s Advantage+, this tool lightens the workload of advertisers by automatically identifying optimal ad placements within its App Store, according to Business Insider. Why we care. While PMax and Advantage+ have … Read more

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