Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Meridian is currently available to select users. However, Google plans to make it … Read more
Microsoft announced a new feature to simplify cross-border advertising for retailers. The tech giant’s latest tool, Feed Labels, is set to launch in mid-March and is anticipated to be fully rolled outl by the end of the month. What are Feed Labels? With Feed Labels, you can organize products from different feeds by using common … Read more
A couple of months ago, we caught Google testing Google Ads Solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog. Google said, “With Solutions, you can quickly and easily generate reports that show you how your campaigns are performing against your business goals, automate simple … Read more
Google Ads launched a new tool simplifying the management and automation of tasks within your account. The “Solutions” tool, which is available for free in Google Ads under Tools, enables you to quickly and easily generate reports that show you how your campaigns are performing against your business goals and automate simple management tasks. Solutions explained. … Read more
Google is paying small publishers to use their AI platform to rewrite the content published on news sites that are targeted by Google’s platform for largescale content parasitism. People on Twitter express unfavorable opinions about it. Google is paying small independent publishers to use a generative AI platform that targets the content of other news … Read more
Updated: February 15, 2024. Here is the introduction to the Cora SEO tool, my top SEO tool for 2024 and on. Cora SEO Software is an advanced SEO diagnostics tool created specifically for expert-level search engine optimization. Using sophisticated statistical analysis, Cora measures and evaluates over 121555 potential ranking factors. It then identifies which factors … Read more
A year ago, I reported that the Google Search Console’s URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked URLs as the referring page. At first I thought that maybe the URL was linked to and then the link … Read more
Microsoft is launching a new AI-powered solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Why we care. This solution has the potential to minimize the back-and-forth between creative and media teams during editing tasks, freeing up time … Read more
As expected, Google removed the crawl rate setting tool within Google Search Console. Last November, Google told us they would deprecate the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. January 8th came and went and so did the crawl rate limiter with it. Google said this feature is no … Read more
We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. Don’t think of this as the robot uprising, another … Read more
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