Google launched its data highlighter tool in 2012, and it still works today despite not being migrated to the new Search Console interface, and almost no one I know uses it anymore. Google’s John Mueller said on Mastodon that it just isn’t easier to use the data highlighter these days with all the plugins you … Read more
Microsoft Advertising launched a new analytics dashboard to help publishers measure their advertising revenue more effectively. The dashboard, Monetize Insights, is now available worldwide on the tech giant’s supply-side platform, Microsoft Monetize. Monetize Insights provides performance intelligence and capabilities, such as: Graphs and comparison charts that tell the full story of ad revenue performance. Filters … Read more
TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate more effectively with their audience. These cards are divided into five categories: Community Edutainment Creator tools Trends Storytelling Why we … Read more
Google announced that it is sunsetting the search console crawl rate limiter tool, scheduled to be removed on January 8, 2024, citing improvements to crawling that has essentially made it unnecessary. Search Console Crawl Rate Limiter Tool The crawl rate limiter tool was introduced to search console fifteen years ago in 2008. The purpose of … Read more
Google is deprecating the crawl rate limiter legacy tool within Google Search Console on January 8, 2024. Google said this feature is no longer useful because Google said it has improved its “crawling logic and other tools available to publishers.” What is the crawl rate limiter. It is a tool within the legacy version of … Read more
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more
Google announced a new robots.txt report within Google Search Console and at the same time said it will sunset the old robots.txt tester tool. The new tool shows which robots.txt files Google found for the top 20 hosts on your site, the last time they were crawled, and any warnings or errors encountered. Google also … Read more
Load testing assesses how a system, application, or website performs under specific conditions of concurrent user and data loads. The primary goal of load testing is to determine the system’s capacity and performance characteristics, such as response time, throughput, and resource utilization, under various levels of load. Load testing is a crucial step in ensuring … Read more
Google has announced an update to the Rich Results Test tool that now allows you to validate structured data markup for paywalled content. This new capability aims to help publishers properly mark subscription-based content on their sites. The change comes as Google continues to refine how it handles indexing and displaying paywalled content in search … Read more
Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. The feature will initially launch in Google Ads to make … Read more
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