When it comes to standing out online, it’s not enough to just write a few blog posts and hope audiences find them. Search engines like Google now look for websites that are experts on specific topics, not just ones that sprinkle in popular keywords. This is called topical authority—it’s about becoming a trusted source of … Read more
The search and AI ecosystem is full of promise, options, and new ways for literally every type of marketer to evolve and grow. Yes, there is lots of complexity, but there is also commonality: the need for marketers to focus on topical approaches to content creation, build their brand authority for AI citations, and become … Read more
What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. And building it through high-quality content is a powerful way to establish your expertise and credibility on subjects relevant to your business. This helps with earning your target audience’s trust, improving your search engine rankings, and possibly driving … Read more
Step 1: Demonstrate Each Element Of E-E-A-T First things first: how do you assert yourself as an authority on your chosen topic? If you are familiar with the concept of E-E-A-T, you won’t be surprised that it’s closely tied to topical authority. Working on one is the same as working on the other. And E-E-A-T … Read more
Q4 2023 was an all-out battlefield for maintaining search rankings on Google, as there were a total of six back-to-back algorithm updates. That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year. It’s now 2024, and digital marketers … Read more
John Mueller posted an affirmation of a Redditor’s deconstruction of the commonly used SEO phrase Topical Authority, which demystified what topical authority for SEO is really about. Reddit Discussion On Topical Authority The discussion opened with a post by someone whose boss told them they didn’t understand the concept of topical authority. They posted: “My … Read more
Looking for innovative tools to enhance your content marketing strategy? AlsoAsked is definitely worth considering. This AlsoAsked review examines the features and benefits of AlsoAsked and shows why this is a fantastic tool for understanding what your audience wants to know. AlsoAsked dives deep into the questions your target audience is asking, giving you valuable … Read more
What Is Topical Authority? Topical authority refers to a website’s expertise and credibility on a particular subject. It’s the trust you build by consistently creating high-quality content around a subject close to your business. For example, Semrush is a leading voice on SEO and content marketing. We’ve spent years building topical authority in these areas. … Read more
Here’s a straightforward answer. Yes, internal links CAN help build topical authority for your website. Internal linking is a very important aspect of SEO (Search Engine Optimization) that helps build topical authority on your website. Here’s what you need to know, and how to use them strategically: What is Internal Linking and Topical Authority? Internal … Read more
Whether you’re working on a brand new website, or building your existing site’s organic presence, it’s important to showcase your topical authority to both Google and your audience. They want to see that the information you provide, or the products that you sell, are of great quality and are coming from a credible source. That’s … Read more
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