Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data and optimize the Google shopping experience. Key details: The update will roll out in the … Read more
Need to track your keyword rankings but not sure where to begin? Our list of rank-tracking software options provides helpful details about some of the best tools available. We assessed a dozen tools on factors like: How many keywords you can track How often you get ranking data How easy or overwhelming the platform may be … Read more
In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual conversions, we improved our PPC ads to better achieve our business goals. In recent years, ad platforms have evolved even more, introducing smart bidding … Read more
For the original iTunes version, click here. We had a new Google spam update, the June 2024 spam update and what would be an SEO video recap within Google Search ranking volatility, at least this time it was on Father’s Day weekend. Google Search seemed to have an indexing bug last *****. If your … Read more
Google launched AI overviews in the SERPs in the United States officially on May 14th at I/O. This follows the launch of Google’s Search Generative Experience (SGE) in May of 2023. And with the US launch recently, Google explained AI overviews data would be available in Google Search Console, but that data would not be … Read more
Blog / Analytics & Reporting / Understanding Cross-Domain Tracking in Google Analytics 4 Let’s say you have multiple websites or use third-party services like payment processors and want to track users and sessions across various domains. The problem is that GA4 doesn’t automatically track your users as they move from site A to site B. … Read more
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic, conversions, and referring domain growth. Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, … Read more
Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual, so you may still see the term “conversion” in your reports. We’ll update this article … Read more
Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. Yes, I’m talking about the impending death of third-party cookies. If you’re reading this article, this is probably the 1,000th time you’ve heard it mentioned. And that might be part of … Read more
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. Phone … Read more
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