Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be … Read more
LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this … Read more
Just because your website ranks well on desktop search results doesn’t mean it’s the same for mobile search. Desktop and mobile rankings can differ due to factors like the user experience (UX), the searcher’s location, and page loading speed. So, it’s important to see how your site performs on both types of devices. Mobile rank … Read more
What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app). Google Analytics uses this ID in its tracking code to identify and collect your property’s user traffic and behavior data. Which are helpful for when you … Read more
LinkedIn is simplifying action tracking with a new tool called Website Actions. This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. Why we care. It’s now easier to track and attribute website … Read more
The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution ******, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a … Read more
If you’re devoting time and resources to SEO, you likely want to know whether those efforts are successful. That’s where SEO tracking comes in. It helps you determine the effects your optimizations are having. This article will break down how to track SEO performance. Including which metrics to track and the platforms that help you … Read more
Understanding and tracking Key Performance Indicators (KPIs) for Facebook ads is not just an optional exercise, but rather an essential part of any successful Facebook marketing strategy. It allows businesses to measure the effectiveness of their advertising efforts and make data-driven decisions. Accurately tracked KPIs provide insights into what’s working and what isn’t, enabling marketers … Read more
There are a lot of SEO keyword tracking tools out there. And picking the right one can be challenging. Our list of keyword rank tracker tools gives you the run-down on 11 of our favorite platforms, including pricing, who we recommend them for, and each tool’s coolest features. But before we dive in, let’s recap … Read more
When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to help you connect SEO to business growth. The data allows you to build the whole journey from keyword rankings … Read more
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