SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with … Read more
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or … Read more
What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on a website or app. Events are the foundation of all GA4 tracking. Any time a web interaction takes place—whether it’s a page view, click, scroll, or purchase—GA4 records that data as an event. This is … Read more
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more
Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Smart marketers are using offline conversion tracking to … Read more
Blog / SEO Strategy / SEO Progress Tracking: A Comprehensive Guide When it comes to SEO tracking, we have some good and not-so-good news to share with you. The good news is that, unlike traditional offline marketing campaigns, you can measure almost every part of your SEO strategy. This makes it possible to easily identify … Read more
If you’ve been following my Google helpful content update volatility story, you will notice that the Google tracking tools are showing very little volatility when the SEO chatter is super heated. Generally when there is a lot of SEO chatter, the aggregate tools show heated volatility – but not with this helpful content update. After … Read more
March 5, 2014 | Posted by Rank Ranger Matt Cutts is back with another very refreshing and informative session. Ever find yourself wondering if social signals from Facebook and Twitter are tracked by the Google algorithm? At one time Google did track the signals, and they used Twitter and Facebook links in rankings. … Read more
December 1, 2014 | Posted by Rank Ranger We’ve heard from SEO agencies responsible for rank tracking of sophisticated sites in the travel, hotel, healthcare, real estate and various franchise industries, that they found the task of reporting keyword rank for one website with hundreds of locations to be very complicated and time … Read more
Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post … Read more
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