Recently, the Health and Human Services Department (HHS) came out with guidance regarding the use of online analytics technologies. This guidance will impact a lot of Provider and even some payer websites. This includes hospitals, clinics, medical groups, imaging centers, and more. It gives more insight into how healthcare organizations can better ensure patient data … Read more
Local SEO has become a huge topic in recent years. In fact, did you know that “near me”, and “buy now” searches are up by 500%? That’s right. They are completely smashing it. Moreover, with the rise of smartphones, every third search is related to location. And we are sure that you want to attract … Read more
Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site. This article covers the events … Read more
An important part of measuring the success of an ad campaign is tracking the conversions that it generates. Although the concept may seem simple at first, it’s important to understand how these conversions are tracked in order to properly understand the data you’re receiving and to more accurately compare results across platforms. In this article, … Read more
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