A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search. Lluc B. Penycate posted some examples and screenshots on X of … Read more
Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, Google is testing things to do, car rentals and events formats. I should note that things to do has been in the … Read more
Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents an opportunity for those who adjust their strategy. SEO expert Lily Ray shared the Google Travel graph below on a … Read more
SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get … Read more
The travel industry, worth an estimated $9.5 trillion in 2023, has long been a prime target for tech giants like Google and Meta. With AI, they aim to capture a larger share of the lucrative travel market. AI has the potential to significantly influence how consumers research and plan their trips, steering them away from … Read more
Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.” Here are summaries of these announcements: Google Maps / Travel (1) Driving alternatives … Read more
Google announced updates to its Maps and Search products on Monday aimed at helping users find and choose more sustainable transportation options over gas-powered vehicles. James Byers, Google Search’s Group Product Manager, states: “When it comes to traveling and commuting, we want people to have the right information to make more sustainable choices.” Eco-Friendly Route … Read more
The advice of producing content that aligns with Google’s E-E-A-T guidelines is universal amongst SEO professionals, but guidance on how to achieve this is few and far between. During the Helpful Content Update of September 2023, many travel websites were impacted. I ran a small study of more than 100 travel websites, and found that … Read more
Today’s marketing landscape is a world of extremes. For every online business struggling to combat inflation and tightening wallets, there are countless others reporting record-breaking profits and unthinkable growth. Just one example: Our travel provider client, Shore Excursions Group. Thanks to the post-pandemic travel boom and a history of smart, strategic marketing choices, SEG’s profits … Read more
Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many travel affiliate programs that it is nearly impossible to figure out which ones are worth your time. Some programs pay commissions as high as 80%, … Read more
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