Don’t Fall Behind! Top SEO Trends for 2025 You Can’t Ignore With SEO continuously evolving, 2025 is bringing new opportunities—and challenges—to optimize beyond Google, enhance engagement, and leverage powerful tools like AI. Here’s what you need to know to stay competitive. Search Everywhere Optimization Google isn’t the only game anymore. Platforms like ChatGPT Search, Perplexity, … Read more
Generative AI is changing the way we work, live, communicate, and solve problems. From chatbots to image generators, generative AI tools are becoming part of our daily lives. People and businesses are quickly adopting this new technology to become more efficient. And get tasks done faster. But what do the numbers tell us? To find … Read more
Google’s John Mueller cautioned about relying on and overusing Google Trends for content ideas and generating content for your website. John said that it is “easy to go overboard with tools like these” and that he wants to “caution” about using these tools. This came up in his SEO news video at the 3:28 mark … Read more
If there’s one thing that became clear throughout 2024, it’s that SEO volatility isn’t temporary. Working with less traffic is the new normal as Google and Microsoft forge ahead with AI integrated into their search engines. Sustained Changes In Search The meaning of the word “search engine” seems to be changing, too. Some audiences use … Read more
Google Business Profile (GBP) metrics tell a compelling story about the customer experience, highlighting how it unfolds across your brand’s entire network. Rio SEO’s quarterly analysis provides an in-depth examination of performance trends across individual locations, regions, and brands, delivering insights that truly matter. Each quarter, we provide a detailed breakdown of how these metrics … Read more
Blog / SEO Strategy / How to use Google Trends to enhance your SEO strategy Google Trends is a free tool that displays search query trends across Google and YouTube search engines. It provides fresh data on relative search volumes, geographic interest, and trending topics. Identify high-potential SEO opportunities and emerging content topics by using … Read more
Google has added a new search document on Google Trends while also making some small updates to the URL structure, best practices documentation, and favicons documentation. Google has been doing a lot of videos around Google Trends, so the new documentation around that topic is not a surprise. (1) URL Structure best practices documentation (over … Read more
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search marketers and publishers. The new guide has six sections: About Google Trends Tutorial on monitoring trends How to do keyword … Read more
Google’s Daniel Waisberg and Omri Weisman share three tips for improving both online and offline marketing strategies. They explain how to leverage Google Trends search data to make better decisions about products, optimize strategies, understand consumer behavior, and focus marketing efforts for a higher ROI. Google offers three tips: How To Benchmark Against Competitors Analyzing … Read more
Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. This workflow can drive … Read more
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