Kateryna HordiienkoResearch Editor at Serpstat Barbie, manufactured by American toy company Mattel, will celebrate her 65th birthday in the real world. The recent movie has brought this doll back to the trending topics, and its success can be attributed in part to excellent marketing that deserves an A+ score. Let’s closely research several aspects that … Read more
Key Points Through reception marketing, brands can tap into consumer insights using Google Trends. Brands can utilize Google Trends to understand what audiences care about in real time, then build content that satisfies their interests. Brands that understand their audiences can create engaging and relevant strategies to connect on a deeper level. Today’s consumers behave … Read more
July 6, 2015 | Posted by Joel Janovsky What’s *** at the moment? What was popular in search in Bristol, UK, during the summer 2013? Are there any differences between search trends during the summer and the winter months? Google Trends can be a fun and useful tool for determining what’s *** and … Read more
December 3, 2015 | Posted by Joel Janovsky Lately, I’ve gotten a feeling that Bing is trying to “catch up” a little bit with Google. releasing new tools and features, such as Bing’s Mobile Friendliness Test Tool, recently announced. Other personal indications of Bing’s path forward is their new integration to Microsoft’s … Read more
As we approach the midpoint of summer and switch to Q3, it can be a great time to review your Digital Marketing program & strategy. Here are a few ideas of what should be on your radar to maximize success in the second half of the year. #1 – Transition to Google Analytics 4…#seriously Unless … Read more
November 15, 2017 | Posted by Shay Harel Accessing country-specific Google search results has been turned a bit on its head recently. When Google announced that you could not use a specific ccTLD to access a country’s search results, international SEO underwent a dramatic change (for the record there is a workaround that … Read more
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Looking toward the future of ecommerce, one thing is clear: evolution is unavoidable. Since 2020, the ecommerce market has seen extrordinary growth. Through 2021 and 2022, the expansion continued, and 2023 presents its own exciting opportunities and unique challenges. Our new report, “The Future of Ecommerce Is Now: Industry Insights for 2023 & Beyond,” seeks … Read more
Each month from late 2020 to December 2022, our team aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. For the purpose of this research, the term “enterprise” refers to businesses with 50 or more locations. This blog post marks … Read more
January 31, 2019 | Posted by Mordy Oberstein We often discuss the stability of rank, of sites on the SERP. However, SERP features have their own significance to the SERP and to SEO. Whether you score or compete with SERP features, it behooves us to know how stable they are. How consistent is Google … Read more
Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight … Read more
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