What Is Inclusive Marketing? (Importance, Examples & Trends)

What Is Inclusive Marketing? (Importance, Examples & Trends)

What is inclusive marketing? Inclusive marketing is a type of marketing and technique that highlights, incorporates, and attempts to represent all the differences and diversity of the real world. It understands that real people have multiple identities. Inclusive marketing differs from earlier forms of diversity-based marketing because it includes:  Appearance  Age  Gender identity  Sexual orientation  … Read more

How to keep up with macro trends that impact PPC performance

How to keep up with macro trends that impact PPC performance

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account.  3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to … Read more

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