Google has announced a number of new search-related features to its mobile version of the Chrome browser. These updates include new local Chrome Actions, new search shortcuts, trending in search suggestions and more. Local Chrome Actions Google said it “added new Chrome Actions to help you save time when you’re trying to engage with places … Read more
The SEO landscape underwent significant changes in 2023, largely due to the AI revolution. These changes will continue to have an impact in 2024, especially with Google’s new Search Generative Experience. It’s clear that we can’t just keep relying on our tried-and-true best practices and accepted SEO wisdom of the past. The introduction of ChatGPT … Read more
YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that resonated. Why it matters. The findings, extracted using custom AI ****** that processed text, visuals, audio and more, provide a data-backed playbook for how brands can stand out on YouTube. … Read more
What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out! With search taking on a more human-first and user-centric approach, powered by AI intelligence and collaboration, now’s the time to adapt your strategy. That’s why on June 18, we’re hosting a live webinar with … Read more
There’s a lot happening in the digital marketing world. With that, here are the eight emerging digital marketing trends you should know for 2024 and beyond. Trend 1: Marketers Are Embracing AI Most digital marketers have adapted to and integrated artificial intelligence (AI) into their marketing strategies—at least in some form. Often to save time … Read more
Unlocking the power of Google Business Profile (GBP) performance metrics unveils a rich tapestry of customer interactions across your brand’s diverse locations. Rio SEO gives you access to these insights on a granular level, from individual locations to broader regional and brand perspectives. But how do these metrics resonate within the larger landscape of your … Read more
Ecommerce trends in 2024 are transforming how online retailers attract shoppers, create loyal customers, and personalize brand experiences. In both B2C and B2B spaces. If you’re still using last year’s marketing channels, technology, and playbook, your ecommerce business may miss key opportunities to grow revenue and your customer base. So, what are the current trends … Read more
The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep … Read more
Studies show that loyal customers are responsible for as much as 65% of all brand purchases. In turbulent economic times, when consumers become warier with every penny they spend and brands are increasingly desperate to keep the income flowing, loyalty programs play a pivotal role in fostering retention and increased spending. But creating a loyalty … Read more
Are you curious about which digital trends will impact e-commerce SEO in 2024? We have analyzed the e-commerce line of business using Serpstat Market research data and experts’ comments. This in-depth investigation will explore the trending top 5, focusing on AI, sustainability, and exciting SEO tendencies. Analysis of SEO Trends Shaping the E-commerce Industry Typically, … Read more
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