Today, we will time travel to just a few months in the future, to July of 2024, halfway through the year. What SEO trends will be part of the “everyone is doing them” category? What SEO strategies will move to the “SEO don’ts”? Let’s discover what the future holds for SEO, so you can prepare … Read more
In 2023, we witnessed the rise of AI-powered search and significant evolution of the SERPs with the arrival of Google’s Search Generative Experience, as well as Bing Copilot (formerly Bing Chat). Google’s new AI model, Gemini, is their largest and most advanced with the capability to understand text, code, audio, images, and video. We expect … Read more
80 136 SEO – 20 min read – December 20, 2023 Kateryna HordiienkoResearch Editor at Serpstat How do we know the future of digital marketing? We have analyzed the two years of SEO news using GPT-4’s analytical mode:) Also, we interviewed top experts to identify internet marketing trends. So, let’s go! Expert Comments on Last … Read more
Google commemorates its 25th anniversary by reflecting on the most searched topics globally, showcasing the power of human curiosity and the universal nature of certain interests. Here’s to the toy that inspired millions to dream big. This year, we’re celebrating the most searched icons of all time. https://t.co/5Tp2BOQous #YearInSearch pic.twitter.com/9LRCornDOY — Google (@Google) December 12, … Read more
SEOs know that the most valuable career skill is the ability to adapt to change, and there has been an incredible amount of it in the last 12 months. Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is … Read more
What if you could be in a room with 21 top SEO experts? What might you ask? What could you learn? SEO Trends 2024 is the next best thing. We talked to the most insightful experts we know and asked for their best advice in navigating the year ahead. With the search landscape rapidly evolving … Read more
Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT (and other AI tools) to write content If you give ChatGPT a title and ask it to write a blog post, it will—in seconds. This is … Read more
2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain a competitive advantage in 2024, now’s the time to reflect on the past year, understand its implications, and gear up for the future. Join us … Read more
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and … Read more
Want to learn more? See our latest in-depth analysis of Google Business Profile trends by vertical, and catch our 2023 Local search ranking factors breakdown webinar on demand now for more insights to fuel your enterprise local marketing strategy. What do your brand’s Google Business Profile (GBP) performance metrics tell you about the experiences customers … Read more
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