More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that … Read more
Nearly two decades ago (has it already been that long?), I successfully transitioned my career which was steeped in financial services to a sole focus on the insurance industry. Throughout this period, my experiences within the insurance sector have spanned finance, strategy, operations, and consulting services. I firmly believe that this industry serves a noble … Read more
Analyzing industry-specific traffic trends allows digital marketers to build strategies that align with established traffic patterns in their industries, take advantage of overlooked channels, and maximize returns by allocating resources more effectively. In this report, we examine industry-based traffic distribution data gathered for 2023 using Semrush Open .Trends. Across the report, we’ll look at several … Read more
The future of SEO is trending towards a more user-centric, ethical, and technically advanced approach. Why? The rise of artificial intelligence (AI) and machine learning in search engines enables them to comprehend user intent better and deliver more relevant results Google prioritizes Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), advocating for ethical, high-quality content production AI … Read more
In the fast-paced age of readily available information, staying on top of your game is crucial. And, if your game is SEO, there are many ways to stay on top of news, trends, tips and tricks to keep you sharp and informed. From free, visual-driven guides and videos on YouTube and other training-specific platforms like … Read more
Halloween is traditionally the perfect season to anticipate unexpected shocks. But eight surprising social video trends should astound even the most unflappable digital marketers. 1. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. and worldwide, behind only Google.com, per Similarweb and Semrush’s data. So, if … Read more
![Advertising Trends: CPM Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/9b/54/9b540f4ba9264ba6d1131478f0fe1cad/979a09f0de2a6a96cb07d93c83ed44f6/adclarity-data-study-3-sm.png "Advertising Trends: CPM Benchmarks by Industry [Study]")
It’s Advertising 101 to keep track of the effectiveness of your campaigns. Without a grasp of what’s working and what’s not (and why), you might as well be burning your money. One tactic that can help you get there is a competitor analysis of the advertising landscape in your niche—and that’s what we’re here to … Read more
Search term comparison allows you to focus on keywords with the most traffic potential and highest relevance to your target audience. And Google Trends (a free tool) offers uniquely powerful insights into the ever-shifting world of search. Because it uses a sample of Google searches to reveal the popularity of search topics relative to timeframe … Read more
Google Trends is a Google tool that offers a wealth of information that is useful for SEO and content creation. From real-time search trends to related queries and category insights, Google Trends offers marketers plenty of opportunities to hone their strategy and optimize for better performance. This article will act as an in-depth guide to … Read more
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/0f/45/0f4558a3304f8669cf83d0373e16ec52/7ee8de72e9d2b23e9006e2331a79cc2d/adclarity-data-study-2-sm.png "Advertising Trends: The Most Popular Types of Digital Ads [Study]")
Have you ever wished you could peek behind the curtain and see the exact ad types your competitors are spending their advertising budget on? In our latest study, we dived into that exact question. This study looked into the advertising trends of almost 1,000 domains across various industries, with the goal of helping you benchmark … Read more
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