SEO trends are always changing. To get or stay ahead, you need to stay up to ****. Leveraging new SEO techniques can help you drive more organic traffic and improve your search engine rankings. Let’s explore the latest SEO trends in 2023. And how you can optimize for them. 1. Artificial Intelligence Now Answers Search … Read more
Paid search changes quickly. A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads, launching Performance Max, or dumping Universal … Read more
Fashion ecommerce is going through a period of change. Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Resale ecommerce, or “recommerce,” is growing quickly and entering the mainstream. … Read more
At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 1. Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “The … Read more
Are you availing all of your opportunities to succeed online with SEO? Business success requires a cornucopia of considerations, and search engine optimization is an intrinsic piece of the puzzle. “Organic search” refers to unpaid search engine results page listings. Unlike the top three or four paid search engine results, organic listings are based on … Read more
Google Business Profile (GBP) performance metrics are an important piece of the local reporting puzzle. There’s great value in evaluating these insights not only for each of your locations but across your brand as a whole. We pull the cover back further by releasing trends and insights gleaned from our analysis of over 230,000+ enterprise … Read more
![Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]](https://static.semrush.com/blog/uploads/media/3d/22/3d22faa8f63b7f394981ae9a07942191/8762a083172f8e9bb6765aca5f189b9f/adclarity-data-study-sm.png "Advertising Trends: Using Competitor Ad Spending Data for Benchmarking [Study]")
If planning and budgeting for your ad campaigns feels too much like a finger-in-the-wind scenario for your liking, you’ve come to the right place. This is where you discover a way to know how you stack up against your competitors so you can at least give yourself a fighting chance out there. Not only can … Read more
The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI. So, what is 2024 shaping up to be, and … Read more
What Are YouTube Search Trends? YouTube search trends indicate which topics people are currently searching for the most on YouTube. They highlight how popular certain search terms are. Meaning terms people frequently enter into YouTube’s search bar. Trending searches on YouTube help you understand what viewers are interested in right now. And what kinds of … Read more
If you’re wondering what to focus your SEO efforts on next year, our third annual State of SEO report has the first-party data you need to guide your SEO strategy. This past year, the industry underwent a series of transformative changes, presenting both potential challenges and promising opportunities for SEO professionals. Find out the key … Read more
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