Google Gives Cookie Reprieve To Select Sites Through New Trials

Google Gives Cookie Reprieve To Select Sites Through New Trials

As Google starts restricting third-party cookies in Chrome, it’s offering a limited deprecation trial for sites proving functionality issues. Google is phasing out third-party cookie access in Chrome by 2024. Some third-party services can get temporary cookie access through a deprecation trial. Businesses should audit their site’s cookie usage before more users … Read more

Google Ads trials enhanced customer service for small businesses

Google Ads trials enhanced customer service for small businesses

Google Ads has launched a paid pilot offering enhanced customer service for small businesses. A select number of agencies and advertisers have been invited to trial the new program which offers one-on-one support tailored to specific customer needs. Why we care. Small business owners using the program can get specialised advice faster by using this … Read more

Google trials automatically created assets for Performance Max

Google trials automatically created assets for Performance Max

Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling … Read more

Google trials new CTA that takes customers directly to your website

Google trials new CTA that takes customers directly to your website

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google … Read more

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