Google seems to be showing trust scores for some website entities in the knowledge panel box. It can show a trust score from APIVoid and ScamAdviser. I can replicate it for some websites but not for most. Here is a screenshot I was able to replicate for a search on the entity of [GoogleWatchBlog]: You … Read more
As businesses race to adopt artificial intelligence, many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees? Recent high-profile AI failures, like Google’s flawed AI Overviews, have made headlines, leaving the public wary of AI’s potential risks. With trust being harder to earn … Read more
Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing … Read more
Some so-called digital marketing experts have said “blogs are dead,” especially in big business. This couldn’t be further from the truth, especially with changes in search like AI Overviews and the endless flow of trust customers now require. Blogs build trust gradually, contrary to what shady marketers claim. Results aren’t instant. It’s a long-term strategy … Read more
Blog / Niche SEO / Trust in ecommerce: Website elements online stores should adopt to build it Company details, reviews and awards, payment and delivery information, along with other ecommerce page elements help build and strengthen trust with customers. Surely, you have noticed these elements when looking for new sneakers or a language course. They … Read more
E-E-A-T is a mix of factors that help Google determine if the content is relevant and helpful for users in order to prioritize it in their search results. In recent articles, we covered how to leverage Experience, Authority, and Expertise to boost a company’s international strategy. However, there is still one very important area to … Read more
Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod **** is incorrect and shows the wrong ****. Gary Illyes from Google said either Google trusts your lastmod **** or doesn’t, there is no in between. As a reminder, Google (and Bing) recommended sites upgrade … Read more
Even after the Google search API data leak, even after it was confirmed by Google, still 10% of SEOs will continue to trust Google statements going forward. The wild thing is, this level of trust has not changed in the past decade when I ran a similar poll in 2014. The new poll I posted … Read more
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, … Read more
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping … Read more
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