Trust Archives - Page 2 of 4

PPC Survey: AI a top priority but causing concern, trust in Google Ads down

April 4, 2024 by BTR

PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. Here’s a breakdown … Read more

How schema markup establishes trust and boosts information gain

March 29, 2024 by BTR

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and … Read more

Building a Brand Strategy on a Foundation of Trust

March 24, 2024 by BTR

Buzzwords. Every industry seems to have them, but the marketing industry has put a whole new meaning to the word “jargon.” Most of the “new” concepts we come up with may have adapted somewhat to encompass the nature of building a brand strategy online. However, they’re still essentially the same as they always were. The … Read more

Why to Trust Weighted Average Rank Over Average Rank

February 23, 2024 by BTR

With organic search, you have many different metrics you can report on to share your progress with your team and executives.

SEO Client Management: How to Communicate with Clients Effectively and Gain Their Trust — Serpstat Blog

December 29, 2023 by BTR

72 SEO – 17 min read – December 26, 2023 Sophie Brannon The key success factors for an SEO specialist in the agency will be expertise, creativity, and the skill of managing relationships with customers. Communications play a vital role in business promotion. You are unlikely to get a profitable contract if you have technical … Read more

Content Gap Analysis: 4 Steps to Earn More Traffic and Trust

December 21, 2023 by BTR

What Is a Content Gap Analysis? A content gap analysis is the process of evaluating a content topic to determine if there are any opportunities to cover it better. Identifying and filling these gaps can help you drive better results with your content strategy. And provide more value for your audience. Performing a content gap … Read more

Ethical AI: Balancing Business Innovation and Consumer Trust

December 15, 2023 by BTR

Key Points As AI explodes, the world’s largest and most influential brands are investing in building and maturing AI capabilities to drive business outcomes. For leading brands navigating both the opportunities and risks AI poses, balancing innovation with ethics is crucial. To maintain consumer trust, brands should take a custom and consumer-focused approach to defining … Read more

Guaranteed SEO Services: Why You Shouldn’t Trust Them

November 23, 2023 by BTR

Agencies that offer guaranteed SEO services promise results like first-page rankings or an increase in traffic within a short period of time. They often say you’ll get your money back (or an alternative) if they don’t meet predetermined goals. Here is an example of an agency offering a “ranking guarantee:” It might seem like a … Read more

Why this advertiser doesn’t trust Amazon Ads

November 7, 2023 by BTR

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste”. Explaining his comments, he says: “Amazon ads take credit for sales … Read more

Your playbook for building trust in artificial intelligence for medical devices / Blogs / Perficient

October 30, 2023 by BTR

A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, … Read more

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