Trust

In data we trust: How to establish customer trust through data privacy

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In data we trust: How to establish customer trust through data privacy

In a recent survey, Pew Research Center found that “81% of the public say that the potential risks they face because of data collection by companies outweigh the benefits.” And “79% of consumers are concerned about how companies use the data collected.” It’s clear – businesses need to prioritize customer trust and data privacy. The … Read more

Declining Brand Trust: What It Is and How to Fix It

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Declining Brand Trust: What It Is and How to Fix It

MARKETINGTERMDEFINITION Brand trust Brand trust is the willingness of average consumers to believe your brand will deliver on promises and fulfill their needs. Based on your offering’s stated purpose, your audience (often subconsciously) performs a risk-benefit analysis and consumers decide if they trust your brand enough to make a purchase. Brand trust, like brand equity, … Read more

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