Trustworthy

Crafting Trustworthy Content: A Dive into AHPRA Guidelines for Healthcare Content Marketing – Digital Freak

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Crafting Trustworthy Content: A Dive into AHPRA Guidelines for Healthcare Content Marketing – Digital Freak

In today’s digital landscape, Australian healthcare professionals are increasingly harnessing the power of content marketing to educate and engage patients. However, navigating the regulatory landscape, specifically the guidelines set forth by the Australian Health Practitioner Regulation Agency (AHPRA), is paramount for compliant and ethical communication. This comprehensive guide from our content marketing team delves into … Read more

7 tips to create PPC text ads that are trustworthy and clickworthy

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7 tips to create PPC text ads that are trustworthy and clickworthy

Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust.  If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on … Read more

Google’s product reviews updates: Boost your business with trustworthy feedback

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Google’s product reviews updates: Boost your business with trustworthy feedback

On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, … Read more

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