SEO is not just about optimizing for search engine rankings. It’s also about understanding your audience’s needs and providing solutions through your website or landing page. Google alone processes over 100 billion searches a month. So, if you get your strategy right, the potential to reach new customers through search is immense. But here’s the … Read more
In recent years, near-instant communication and social tech has prompted the rise (and success) of an interesting strategy. Harley Davidson, Starbucks, and Sephora have examples of these, where consumers pull together to become part of something greater. Their cause – celebrating their favorite brands. The marketing strategy: building a brand community. We’ve seen this phenomenon … Read more
Rebecca Brosnan Rebecca is a seasoned SEO content writer at seoClarity, bringing over 6 years of experience in crafting compelling and optimized online content for clients in a diverse range of industries. Her passion for SEO content writing stems from her **** of educating readers as well as seeing the rewarding results of her work … Read more
Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. If you haven’t fully migrated to GA4 properties, … Read more
For many, getting started with Google Ads can come with an overwhelming number of questions, doubts, and hurdles that prevent them from channeling its potential—or from using it at all. We recently conducted a survey asking Semrush users about their biggest challenges with and fears about Google Ads. To overcome these challenges and upgrade your … Read more
Estimated reading time: 15 minutes In today’s fast-paced digital age, turning passive readers into active buyers is the holy grail of online businesses. But what are the secret ingredients to achieve high conversion rates? And what role does something as technical as page load time play in this equation? In this comprehensive guide, we will … Read more
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