TWBERT

TW-BERT: End-to-end query term weighting and the future of Google Search

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TW-BERT: End-to-end query term weighting and the future of Google Search

Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at … Read more

Google Ranking Algorithm Research Introduces TW-BERT

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Google Ranking Algorithm Research Introduces TW-BERT

Google announced a remarkable ranking framework called Term Weighting BERT (TW-BERT) that improves search results and is easy to deploy in existing ranking systems. Although Google has not confirmed that it is using TW-BERT, this new framework is a breakthrough that improves ranking processes across the board, including in query expansion. It’s also easy to … Read more

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