April 9, 2014 | Posted by Shiri Berzack Today, we got an interesting surprise on Twitter, certain accounts were offered the new profile layout! Twitter is rolling out a new profile that will allow users to show themselves better. The new profile includes a large cover photo (recommended size 1500×500) and more features … Read more
X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And … Read more
July 13, 2014 | Posted by Shiri Berzack When creating Twitter ads it is easy to track your success with the in depth analytics available on the Twitter dashboard. However, with your regular tweets it is difficult to gauge success, unless you are using an external tool. But now Twitter is bringing the analytics … Read more
August 7, 2014 | Posted by Shiri Berzack Twitter has come out with a new feature (currently only available on the mobile app) where you can “Copy link to Tweet”, in other words, embed another tweet into your new tweet. This is a great alternative to simply retweeting or even quote retweeting, because … Read more
September 2, 2014 | Posted by Shiri Berzack In July I posted about Twitter introducing analytics for organic tweets, however that was only for business and verified accounts, meaning if you had already run ads with Twitter, you could access this. Now Twitter has introduced analytics for everyone, giving people more information about … Read more
X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to … Read more
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more … Read more
X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda Yaccarino, said: “This announcement completely reinforces our commitment to brand … Read more
X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer. The Elon Musk-owned platform claims it underestimated how popular the program would be, and so needs more time to review things before processing payments. An estimated payout **** has not yet been confirmed, however, … Read more
X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon. … Read more
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