Twitters

Twitter’s “X” Rebrand, Assets, & The Uncertainty Facing Marketers

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Twitter’s “X” Rebrand, Assets, & The Uncertainty Facing Marketers

Key Points Elon Musk announced Twitter is becoming an “everything app,” but details about changes are scant. Social media platforms are an asset marketers don’t own, exposing brands to risks and volatility from platform or algorithm changes.  OAO allows strategic elasticity in an ever-changing social media landscape. On April 11th, Elon Musk confirmed rumors that … Read more

Twitter’s U.S. ad revenue drops 59%

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Twitter’s U.S. ad revenue drops 59%

Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and … Read more

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