TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

TikTok warns ‘predetermined’ vote on U.S. ban will ‘damage millions of businesses’

TikTok accused U.S. Senators of staging a “predetermined” vote to ban the platform in the United States. Next week, the U.S. House of Representatives will vote on legislation that gives TikTok’s owner, China’s ByteDance, six months to divest the app. If it doesn’t, TikTok could be completely banned in the United States, losing its 150 … Read more

Google must face some advertisers’ antitrust claims, says U.S. judge

Google must face some advertisers’ antitrust claims, says U.S. judge

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The allegations. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices … Read more

TikTok ‘planning to rival Amazon with major U.S. expansion’

TikTok ‘planning to rival Amazon with major U.S. expansion’

TikTok is reportedly planning to rival Amazon by growing its U.S. ecommerce business, TikTok Shop, tenfold to $17.5 billion this year. Why we care. TikTok Shop is a prime opportunity for brands as 83% of users make purchase decisions on the platform. If TikTok is planning a major expansion, marketers will benefit from being able … Read more

Understanding U.S. Regulator’s Proposed Extended Comment Period / Blogs / Perficient

Understanding U.S. Regulator’s Proposed Extended Comment Period / Blogs / Perficient

Earlier this year, the Office of the Comptroller of the Currency (OCC), the Board of Governors of the Federal Reserve System (Fed), and the Federal Deposit Insurance Corporation (FDIC) unveiled a proposed rule that would reshape the landscape for certain financial institutions. In this article, we delve into the latest developments around the extended comment … Read more

Google rolls out generative AI tools for product images in the U.S.

Google rolls out generative AI tools for product images in the U.S.

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. Merchants can leverage these capabilities to create product imagery simply by using text prompts, completely free of charge in Product Studio. Why we care. These tools have the potential to save advertisers significant time through instant product image … Read more

U.S. Regulators to Bank Boards: “Debt is Good” / Blogs / Perficient

U.S. Regulators to Bank Boards: “Debt is Good” / Blogs / Perficient

Just before Labor Day, the federal banking regulators – The Office of the Comptroller of the Currency (OCC), the Board of Governors of the Federal Reserve System (Fed), and the Federal Deposit Insurance Corporation (FDIC) – labored to issue a proposed rule for comment that would require require certain financial institutions to issue and maintain … Read more

Amazon tests AI-generated review highlights with U.S. mobile shoppers

Amazon tests AI-generated review highlights with U.S. mobile shoppers

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June. Why we care. If you sell products on Amazon, this feature could lead to more sales. Reviews remain critical as consumers decide … Read more

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