Google Ads UA3 To Google Analytics 4 Conversion Mapping Causes Confusion
Google Ads has begun converting some of its conversion metrics from Universal Analytics 3 to Google Analytics 4 (UA3 to GA4) and it caught some advertisers off guard, despite numerous notices that this will eventually happen. Ginny Marvin, the Google Ads Liaison, posted about this on X and said, “Some advertisers have noticed our system … Read more
