In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for UGC, and a rise of “terrible” content created by marketers. Sullivan explained that, through surfacing UGC, Google aims to provide … Read more
User-generated content links, or UGC links, are hyperlinks found in customer reviews, blog comments, and other types of content created by visitors or random users. If your site allows visitors to post content, add the UGC attribute (rel=ugc) to the links they share. So Google knows you’re not responsible for the content of the linked … Read more
Internal and external links are essential topics every SEO must learn. Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated … Read more
Not every piece of content your business adds to its marketing toolbox needs to be produced by someone affiliated with your business, and user-generated content, or UGC, can be an effective way for your customers to share everything they **** about your brand. Here is an overview of how RankPay can help you collect UGC … Read more
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