Twitter’s “X” Rebrand, Assets, & The Uncertainty Facing Marketers
Key Points Elon Musk announced Twitter is becoming an “everything app,” but details about changes are scant. Social media platforms are an asset marketers don’t own, exposing brands to risks and volatility from platform or algorithm changes. OAO allows strategic elasticity in an ever-changing social media landscape. On April 11th, Elon Musk confirmed rumors that … Read more
