Ecommerce market research can help you answer questions like: Is this a viable business idea? Which new products should we launch? How do we reach our target market? And more. Today, we’re breaking down market research for ecommerce businesses. So you know what to do and where to start. What Is Market Research for Ecommerce? … Read more
Ever wondered what your competitors’ ad budget and spend is? Beyond curiosity, this information can help you make better strategic decisions about your own budget allocation, and it can help keep your marketing efforts effective and ahead of the curve. But you don’t know what you don’t know. That is, until you dive into our … Read more
Google Search Console is an essential tool that offers critical insights into your website’s performance in Google search results. Occasionally, you might observe a sudden decline in organic traffic, and it’s crucial to understand the potential causes behind this drop. The data stored within Google Search Console (GSC) can be vital in troubleshooting and understanding … Read more
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights … Read more
A company can generate influential media exposure by turning internal expertise into media sources. I challenge you to use brand scoring, like count, content shares, or other vanity metrics when pitching a journalist or editor to become an expert source. The best-case scenario is that you don’t get a response. But if the media contact … Read more
Navigating the unexpected deadends and misleading turns of a poorly organized website is never fun. Your website must provide visitors with what they expect to find, whether that’s content, products, or whatever means to whatever end. And yet, I continue to see websites that seem to be designed to keep users ensnared in an annoying … Read more
Reddit is a social media website where millions of people come together to discuss and debate. And anyone can find a subreddit to suit their interests. This is precisely why Reddit is an excellent platform for keyword research. In this guide, we’ll share a step-by-step process for how to do keyword research on Reddit. And … Read more
Blog / Digital Marketing / A Guide to Quora Marketing: How to Use it to Boost Your Business In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer will appear before our very eyes–like magic. … Read more
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura. … Read more
At some point, your PPC performance will take a nose-dive. Once you’ve managed PPC campaigns long enough, you will likely navigate numerous crises. Pinpointing the source of a specific issue can be challenging. Here’s how PPC managers can embrace root cause analysis to mitigate performance issues and get things back on track. Root cause analysis … Read more
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