How does Google understand text?

How does Google understand text?

At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This focus on your user will help your rankings. However, we rarely talk about how search engines like Google read and … Read more

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

Marketing Metrics: A Complete Guide to Help You Understand Key Performance Indicators — Serpstat Blog

Running a business is a journey. Just like a real trip, it has a starting point and an end goal. When you set out on a journey, you launch a navigator to determine your current coordinates, keep track of landmarks, and predict when the next stop will be. When you start a business, you set … Read more

JavaScript: To understand the basic differences between arrays and sets. / Blogs / Perficient

JavaScript: To understand the basic differences between arrays and sets. / Blogs / Perficient

1. Introduction The two most common types of data structures to be used in programming are arrays and sets. They may seem to be the same, but in terms of their properties and abilities there are distinct differences. To optimize their code and make it work better, developers need to understand these differences. We’ll be … Read more

Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful

Google Helpful Content System Uses Machine Learning To Understand If Content Is Helpful

This is just a reminder that Google uses machine learning to understand if content is helpful or not within the Google helpful content system. This is not new, we’ve known this for over a year, but it seems many of us keep forgetting. Google told me back when it was about to release the helpful … Read more

How research on learning can help you understand advanced SEO concepts

How research on learning can help you understand advanced SEO concepts

One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a wide range of skills, a grasp of natural language processing (NLP), search engines, and, occasionally, programming languages. Despite this complexity, grasping the key takeaways … Read more

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