Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Business owners often … Read more
In its earlier days, Google relied heavily on plain text data and backlinks to establish rankings through periodic monthly refreshes (then known as the Google Dance). Since those days, Google Search has become a sophisticated product with a plethora of algorithms designed to promote content and results that meet a user’s needs. To a certain … Read more
Google’s John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job. This question came up in the last SEO … Read more
SEO professionals have had a topsy-turvy relationship with artificial intelligence (AI). When AI first emerged, there was a deep fear (even if some weren’t willing to admit it) that the technology could replace humans. However, the more SEO professionals used AI tools, the more they saw their value in speeding up content creation. Recently, content … Read more
Achieving a higher ranking in search engine results is a common goal for website owners and SEO marketers. However, while it’s easy to talk about, it’s much harder to accomplish – especially when it comes to link building. According to Conductor, 41% of SEO specialists consider it the hardest aspect of site optimization. As the … Read more
There are many concepts in digital marketing. Content relevance and audience relevance stand out as key players. These concepts are vital for producing content that truly engages and converts readers. Of course, it helps if that content ranks well in the search results… In 2023, Google’s Helpful Content Update shook things up, emphasizing the need … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Marketers are always looking for new ways to improve the efficiency of their efforts. To achieve the highest ROI and conversions possible, you’d have to be a mind-reader, peering into the inner thoughts of each person who views an ad. While that degree of insight may be science fiction, neuroscience has made understanding how different … Read more
Barnacle SEO is a digital marketing practice that mimics the way small crustaceans attach themselves to larger things to thrive. Learning how to use barnacle SEO can boost your website traffic. And potentially drive leads and revenue for your business. Let’s explore it more. What Is Barnacle SEO? Barnacle SEO is a practice that involves … Read more
Starting with SEO can be hard, but tools like Yoast SEO simplify the process. One crucial feature is our traffic light system. We’ve designed this system to guide you and your content toward SEO success. Let’s find out what these traffic lights mean for your work in Yoast SEO. How the Yoast SEO traffic lights … Read more
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