Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centered on achieving rich results. The use of structured data enhanced the presentation of information in search results. Pages that achieved a rich result typically saw an increase in click-through rate, delighting SEO teams. What many people didn’t know, … Read more
What are Props? In Vue.js, “props” are like messengers that help share information from a parent component to its children. They allow different parts of your web app to talk to each other by passing along essential data. Declaring Props Props are defined using the props option: Let’s Explore an Example to Grasp How Props … Read more
When it comes to creating a visually appealing and unique online store, Magento 2 provides a powerful tool: themes. In this blog, we’ll delve into the world of Magento 2 themes, explaining what they are, why they’re essential, and how you can use them to customize the look and feel of your e-commerce site. What … Read more
It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews or optimizing keywords – it’s about aligning with the true north of business goals and helping to achieve them through … Read more
What is Keyword Density? Keyword density is the frequency with which a keyword appears on a webpage relative to the total word count. Represented as a percentage, it’s calculated by dividing the number of times a keyword appears on a page by the total word count and multiplying the result by 100: Does Keyword Density … Read more
Understanding the role of semantically related keywords in your content strategy is paramount in today’s digital landscape. In this concise post, we will delve into what semantically related keywords are, their benefits, and real-world examples of how they can transform your online presence. What are semantically related keywords? Semantically related keywords are words or phrases … Read more
In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T … Read more
Most SEOs know the difference between short-tail and long-tail searches. In local SEO, we take it further by giving these search term types another name: implicit and explicit searches. Applying this concept to your local search strategy can help improve your local rankings and drive leads from Google Maps with arguably less effort. Here’s how … Read more
Keyword research is the process of identifying the keywords and phrases that people are using to search for information online. It is one of the most important aspects of SEO, as it helps you to create content that is relevant to your target audience and that will rank high in search engine results pages (SERPs). … Read more
Introduction Investing is a crucial aspect of achieving financial goals and securing a stable future. When it comes to investing, understanding different asset classes is fundamental to making informed decisions. Asset classes are broad categories of financial instruments with similar return characteristics. Each asset class has its unique features, and by diversifying across various types, … Read more
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