understanding Archives

Understanding Google’s Mobile SERP Strategy | Rank Ranger

June 21, 2023 by BTR

October 3, 2017 | Posted by Mordy Oberstein Summary of Understanding Google’s Mobile Strategy Google not only has totally unique SERP features on mobile, but also quite often trends those that also appear on desktop differently than it does on mobile. The fundamental premise of this study is that by isolating the … Read more

Understanding Google’s March 2019 Update | Rank Ranger

June 4, 2023 by BTR

March 18, 2019 | Posted by Mordy Oberstein The first official Google algorithm update of 2019 has arrived! With it, of course, comes much speculation over its enormity as well as what niches and sites were the most impacted. Throw the Medic Update into the mix and we have ourselves quite a bag … Read more

Understanding Google Entities: The Topic Layer | Rank Ranger

May 27, 2023 by BTR

August 21, 2019 | Posted by Mordy Oberstein What are Google entities and how does Google understand them? Knowing how Google understands entities is extremely important when it comes to entity optimization. Especially since Google now profiles sites (i.e., treats them as entities). In the recent past, I showed how Google has a … Read more

A Guide to Understanding Self-Referencing Hreflang Tags

May 15, 2023 by BTR

Hreflang tags are an essential part of any international SEO strategy. They signal to search engines the language and regional targeting of your content, ensuring that your website is visible and accessible to your intended audience.

Understanding React Routing / Blogs / Perficient

May 12, 2023 by BTR

Routing helps users to switch between views in a web application depending on an action or request. Users can switch between pages when they click a link, button, icon, image, or other component within the program. 1. Installing the React-Router React uses an external library to manage routing however, before we can utilize that library. … Read more

An SEO’s guide to understanding large language ****** (LLMs)

May 8, 2023 by BTR

Should I use large language ****** for keyword research? Can these ****** think? Is ChatGPT my friend? If you’ve been asking yourself these questions, this guide is for you. This article covers what SEOs need to know about large language ******, natural language processing and everything in between. Large language ******, natural language processing and … Read more

An SEO’s guide to understanding large language ******

May 8, 2023 by BTR

Understanding Bounce Rates | Rank Ranger

May 5, 2023 by BTR

October 14, 2020 | Posted by Liraz Postan Bounce Rate is one of those new-age SEO terms that seemingly came out of nowhere to confuse everyone in the content marketing industry. As much as you may not like the idea, you’re eventually going to have to add this Google Analytics metric to your … Read more

Understanding Consumer Buying Behavior: The Law of Effect and Its Impact on Purchasing Decisions

April 24, 2023 by BTR

Understanding consumer buyer behavior, buyer psychology, and visitor behavior is crucial for businesses aiming to maximize their marketing efforts. By analyzing market studies and testing different types of content, businesses can effectively tap into their target audience’s mindset and achieve greater influence. After all, if you can understand your target market well enough, you have … Read more

Understanding User Intent in Google | Rank Ranger

April 21, 2023 by BTR

September 29, 2021 | Posted by Darrell Mordecai When creating content, understanding user intent is key. Now, as an SEO myself, I have been analyzing user intent for a while. The more time I spend trying to understand it the more I realize that the search intent Google presents is multi-layered. In other … Read more

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