Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional … Read more
There has never been a more exciting time to be in search than today. As the broader industry moves towards personalized, AI-informed search experiences, the $200bn search market is attracting new investments, new entrants, and the creation of multiple types of search engine ******. As this market trajectory skyrockets, time is moving fast for those … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! The classic approach to keyword research is outdated. Instead of doing a sprint every so often, build a keyword universe to explore and conquer. To Infinity And Beyond A Keyword Universe is a big **** that surfaces the most important keywords at the … Read more
Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive … Read more
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