$144 Billion The online education market in the U.S. is projected to reach $144 billion by 2029 with an annual growth rate of 10.5%. The space was initially dominated by online colleges serving the needs of non-traditional students who value remote learning. But given the significant growth opportunity in this space, traditional schools like Arizona… … Read more
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. Edna Chavira on July 24, 2024 at 7:08 pm | Reading time: 1 minute SearchBot is thinking … Imagine a world where your marketing efforts go beyond short-term gains. A world where you can predict customer behavior, … Read more
Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract people who are looking for solutions that your product can provide. It works like this: Let’s dive in. Benefits of SEO for SaaS companies There are many reasons SaaS companies should focus … Read more
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, ****** brands, and majority … Read more
Navigating the world of Instagram posting involves many considerations, but one crucial aspect is timing your content correctly. The impact of posting at the wrong time can mean all the effort spent creating captivating content might just end up unnoticed in a low-activity period, yielding minimal engagement. Timing your Instagram Stories, Reels, feed posts, and … Read more
In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles (GBPs) stand out as a pivotal asset for enhancing visibility, engaging customers effectively, and shaping online reputations. In this article, we delve into the significance of GBPs … Read more
Since the Internet first went public and the first search engines broke proverbial ground, there’s been digital marketing and some form of search engine optimization, or SEO. From the rise of Google in the late 1990s to the growth of semantic SEO today, the industry has continued to evolve. The social media boom in the … Read more
Account-based marketing, or ABM, focuses on identifying and engaging key accounts within a specific target market. Rather than casting a wide net and hoping for leads to come in, ABM allows businesses to strategically target and build relationships with high-value prospects. What is Account-Based Marketing? At its core, ABM is all about personalisation and relevance. … Read more
Google is no longer just a search engine. It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. This shift requires brands to rethink what it means to do SEO today and beyond. The article explores how Google is expanding into a surface ecosystem, why followership matters … Read more
On October 25th, 2023, Perficient presented a webinar that was hosted by commerce experts: They discussed the intricacies of migrating to SAP Commerce Cloud. The session provided actionable advice, unveiled real-world success stories, and highlighted key strategies to guide businesses through this transformative journey. The webinar covered three pivotal aspects: Seamless Migration, Future-Ready Strategies, and … Read more
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