Unnatural Links: What They Are and How to Fix Your Link Profile
What Are Unnatural Links? Inbound or outbound website links that have the sole purpose of improving a site’s organic search rankings are called unnatural links. Purchased, exchanged, or created links may—intentionally or unintentionally—deceive search engines into believing a website has more authority than it actually does. Such links don’t add value to site visitors. Because … Read more
