Google has updated its machine learning crash course with new videos and modules on large language ****** and automated machine learning. These courses are useful introductions to the technologies behind modern search engines and generative AI, information that will make you a better SEO. What Is Google’s Machine Learning Crash Course? Google’s machine learning course … Read more
Google has updated the “Raise your budgets” recommendation within the Google Ads recommendations with more details and tips. I mean, no one wants to raise their budget unless they can make more money, so having more details on why you should raise your budget is useful. This change was spotted by Hana Kobzová who posted … Read more
The official documentation for how Core Web Vitals are scored was recently updated with new insights into how Interaction to Next Paint (INP) scoring thresholds were chosen and offers a better understanding of Interaction To Next Paint. Interaction to Next Paint (INP) Interaction to Next Paint (INP) is a relatively new metric, officially becoming a … Read more
Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now. There is the new logo, with a more e-commerce like interface and then these large search refinement boxes. I am seeing both the old and new interface for desktop now – so … Read more
Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead. Google’s site command for image search seems broken. Google fixed a Search Console reporting bug with product snippets. Google Maps … Read more
Google has updated their documentation on their spam policies. This latest update to the spam guidelines has several changes I thought were interesting enough to write about. 1. Manipulation of search = spam Google added this to the beginning of their document: It’s no surprise that content designed to deceive users is spam, but this … Read more
Google has refreshed and updated its web search policies documentation. The big change is Google added more language around the site reputation abuse policy, while expanding, simplifying and clarifying other sections of its search policies. Google wrote that they have “clarified some wording in our spam policies for Google web search to focus more on … Read more
What Is Google AdSense? Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites. Businesses pay to advertise through AdSense. And site owners receive a share of that revenue based on clicks or ad impressions. This is what a Google AdSense ad can … Read more
Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clicks from the search results to websites. Microsoft introduced their new version of AI search: “After introducing LLM-powered chat answers on Bing in February of last year, we’ve been hard at work … Read more
The June 2024 Chrome User Experience Report (CrUX) is out and it shows that websites in the real-world experienced an averaged across the board improvement in all Core Web Vitals (CWV) website performance scores. Some of the improvements are attributable to a change in how Interaction To Next Paint is measured, which will be good … Read more
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