Google and Bing recommend that WordPress users upgrade to version 6.5, which natively supports lastmod dates in the sitemap files. In fact, Fabrice Canel from Bing says this is a “game-changer.” Gary Illyes from Google posted on LinkedIn saying, “The lastmod element in sitemaps is a signal that can help crawlers figure out how often … Read more
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally, all manual CPC bidding for newly created native campaigns will be … Read more
Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such … Read more
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