Google Ads API streamlines conversion adjustment uploads

Google Ads API streamlines conversion adjustment uploads

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments and potentially more accurate campaign optimization. Driving the news. Starting Sept. 9, users can upload conversion … Read more

Google Product Studio Expands To Additional Counties, Adds File Uploads & New Themes

Google Product Studio Expands To Additional Counties, Adds File Uploads & New Themes

Google Product Studio, which is part of Google Merchant Center Next, now works in the UK, India, and Japan. Google also added file upload support to Product Studio and additional seasonal-themed templates. Google announced “merchants with Merchant Center Next accounts based in the US, UK, CA, AU, IN, and JP” can now access Google Product … Read more

TikTok now testing 60-minute video uploads

TikTok now testing 60-minute video uploads

TikTok is testing a new 60-minute video upload limit, which could unlock new content possibilities for brands, marketers and content creators. Why we care. TikTok is already a powerful discovery engine, but the ability to upload 60-minute videos opens up TikTok’s potential as a platform to host long-form branded video content – rather than breaking … Read more

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