Google’s AI Overviews (AIOs) are clearly here and are clearly here to stay. While what they eventually become and how they evolve are still unknown we can identify how often the AIOs appear, for what keywords, etc. Still, even with this data, there was something still nagging me about them and their importance to search … Read more
Google’s John Mueller said that some SEOs over focus on URL structure and that if your context from your pages aren’t clear, then no URL structure can fix that. John wrote on LinkedIn: Often SEOs over-focus on URL structure (imo) — if the context of your pages isn’t clear from the … text on the … Read more
With the new Bing Webmaster Tools recommendations section, we are learning more about what Bing Search likes and dislikes. One of the things Bing does not like is when a site using batch mode, or batch URL groups for IndexNow. Bing says it can cause server overload and delays in indexing. This was spotted by … Read more
Google has added a new search document on Google Trends while also making some small updates to the URL structure, best practices documentation, and favicons documentation. Google has been doing a lot of videos around Google Trends, so the new documentation around that topic is not a surprise. (1) URL Structure best practices documentation (over … Read more
Do your URLs look like this: www.yoursite.com/blog/random-blog-post Or this? www.yoursite.com//d/1mrSXWNhuvDxzio44Ky60o9Mbh6pvejmkYhqRniMtsyU/edit If the answer is the latter, your URL structure needs some tightening up. Long, complicated URLs like the one above are inconvenient for users and search engine algorithms. For users, complicated URLs make it more difficult for them to reach the web pages they want. … Read more
In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post into the main URL structure documentation, making these guidelines more accessible. Key Updates The new documentation specifies that developers should use the following: Equal signs … Read more
Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are sharable ad previews, asset experiments for Performance Max with product feeds and test adding assets and using Final URL expansion. Here are … Read more
Updated: September 29, 2024. In this quick guide, I’ll explain how to track the redirect path of a URL using Chrome DevTools. This method is quick and requires no additional tools or plugins beyond Chrome itself. If you’re more of a visual learner, I also invite you to watch my video where I demonstrate these … Read more
In the world of SEO, URL parameters pose a significant problem. While developers and data analysts may appreciate their utility, these query strings are an SEO headache. Countless parameter combinations can split a single user intent across thousands of URL variations. This can cause complications for crawling, indexing, visibility and, ultimately, lead to lower traffic. … Read more
Google has updated its search developer canonical documentation to specify that you should not set specify a fragment URL as canonical. Google added that bullet point to the best practices section of the document. The bullet point added was, “Don’t specify a fragment URL as canonical, as Google generally doesn’t support fragment URLs.” I mean, … Read more
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