Submitting your website to a search engine helps you get more traffic from search. It gets the search engine to crawl your pages and decide whether (and how) to index them. The best part? Submitting your site to search engines is free. You don’t need to use a paid service. This article will walk you … Read more
Google’s Gary Illyes recently highlighted a recurring SEO problem on LinkedIn, echoing concerns he’d previously voiced on a Google podcast. The issue? URL parameters cause search engines difficulties when they’re crawling websites. This problem is especially challenging for big sites and online stores. When different parameters are added to a URL, it can result in … Read more
What Is a URL Slug? A URL slug is the last part of a URL address that serves as a unique identifier of the page. For example, the article you’re reading now has a URL that looks like this: https://semrush.com/blog/what-is-a-url-slug/ Its URL slug is “what-is-a-url-slug.” Why Is a URL Slug Important for SEO? A URL … Read more
As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters better. Google’s John Mueller asked Gary Illyes, “What other kinds of optimizations do you see happening with regards to crawling?” Gary … Read more
Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on hundreds of thousands of these URLs now and does serve them in the search results … Read more
Gary Illyes, Analyst at Google, has highlighted a major issue for crawlers: URL parameters. During a recent episode of Google’s Search Off The Record podcast, Illyes explained how parameters can create endless URLs for a single page, causing crawl inefficiencies. Illyes covered the technical aspects, SEO impact, and potential solutions. He also discussed Google’s past … Read more
Website migrations are complex enough. Add 200,000+ eCommerce URLs into the mix, and it reaches a whole new level of difficulty. But, with the right team by your side, it doesn’t have to be impossible. Today, we’ll walk you through a recent website migration project with one of our biggest eCommerce clients, sharing the unique … Read more
Google has updated its URL structure best practices for Google Search help documentation to tell us again to not use URL fragments to change the content on that page. Google added this line, “Don’t use fragments to change the content of a page, as Google generally doesn’t support fragment URLs. If you’re using JavaScript to … Read more
There is a huge number of factors that contribute to your SEO results, and many of these should be considered and implemented whether you participate in a paid SEO campaign conducted by a professional SEO agency or not. Even without a formal SEO strategy (which is important to consider if you wish to achieve the … Read more
Google is testing placing the **** in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet’s description section. This test was spotted by Shameem Adhikarath who posted screenshots of both variations on X, the one on the bottom is the test: I am … Read more
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