URL parameters are strings of text added to a URL that modify website content and functionality. Or collect data on customer behavior. You can identify URL parameters as text strings following a “?” in a website’s URL. Here’s an example that shows how URL parameters tailor the user experience: robojan.gumroad.com/l/CFmodeling?layout=discover&recommended_by=staff_picks The example URL consists of … Read more
URL slugs: such small, insignificant things, and yet such an important aspect of the SEO world. Every website has them, but not every site optimizes them. And no, we are not talking about those weird, slow creatures in your garden 🙂 In this article, we will explore: Let’s get into it. What is a URL … Read more
What Is a URL? A uniform resource locator (URL) is the address of a specific webpage or file (such as video, image, GIF, etc.) on the internet. It’s what you type into your browser’s address bar to access an online resource. How Do URLs Work? Here’s a quick breakdown of how URLs work: When you … Read more
Updated: January 31, 2024. Learn all about the bulk URL inspection in Google Search Console (how to bulk inspect URLs using the Search Console URL Inspection API). Understanding the crawl, index, and serving status of pages on your website is critical for monitoring SEO health and troubleshooting issues. However, gathering this page-level intelligence in Google … Read more
Google has added the “add note” search labs notes feature to the URL bar and in SGE while browsing. This makes it way more visible to add a note to a document than before, by placing the add note button directly on the web page you are reading, and not just in the search result … Read more
A year ago, I reported that the Google Search Console’s URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked URLs as the referring page. At first I thought that maybe the URL was linked to and then the link … Read more
Google’s Gary Illyes answered the question in an Office Hours hangout about whether a double forward slash in a URL has an impact on the SEO for a website. A double forward slash happens for a number of reasons that are often related to a coding issue on the CMS or in the .htaccess file … Read more
Use this formula to extract a root domain from a long URL in Google Sheets: =REGEXREPLACE(REGEXEXTRACT(B2, “https?://(.*?)/”), “^www\.”, “”) This will come in handy when you’re trying to organize a list of link prospects. Here’s the ChatGPT prompt I used: And the output: Just double-click on the cell, update the range, and hit enter to … Read more
Google is currently investigating a reporting issue or bug with the Google Search Console experience reports. The issue is that they seem to be showing a decline in the number of valid reported URLs across the core web vitals, HTTPS, AMP, mobile usability and other page experience reports. Google said “the team has been looking … Read more
Google is testing a line divider between the site name, URL and favicon and the snippet’s description. I am not sure I like this and I know Google has tested these line dividers and separators before but between results. This one was spotted by Raman Tula on X, here is his screenshot: Here is the … Read more
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