Google AI Overviews Now Available In Over 100 Countries For More Than 1 Billion Users

Google AI Overviews Now Available In Over 100 Countries For More Than 1 Billion Users

Google announced it is rolling out AI Overviews in Google Search to over 100 more countries, making it available to over one billion users and in all supported languages. This is the biggest expansion of AI Overviews yet, which was previously available in seven countries by default (without opting into it). Google wrote: So now, … Read more

New data: Google AI Overviews show more often to signed-in users

New data: Google AI Overviews show more often to signed-in users

Google AI Overviews are triggered 10-20% less for signed-out users. While this percentage varies by industry, it is particularly noteworthy right now for ecommerce queries, which trigger AI Overviews 90% less often for signed-out users. Why we care. We’ve been closely watching the evolution of Google’s AI Overviews because it has the potential to disrupt … Read more

Query Refinements: How Google Helps Users Find Products Faster

Query Refinements: How Google Helps Users Find Products Faster

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in e-commerce shifts. The result is a marketplace that looks more like Amazon than web search results. SERP features and query refinements play a … Read more

Google tightens AdSense consent rules for Swiss users

Google tightens AdSense consent rules for Swiss users

Google is updating its consent management requirements for AdSense for Search, AdSense for Domains, and Programmable Search Engine in Switzerland. Key points: Effective July 31. Applies to ads served to users in Switzerland, in addition to the EEA and UK. Aims to comply with the EU User Consent Policy. New requirements. Publishers must either: Use … Read more

User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content

User-Directed AI Content: On Perplexity, Users Can Direct AI To Create Content

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Perplexity’s strategy behind its new Pages feature created a deep rift with publishers, but the reaction seems blown out of proportion. It’s much more interesting as a case study for user-directed AI content (UDC instead of UGC). Perplexity Pages allows users to “create beautifully designed, comprehensive articles on … Read more

Google Launches AdSense Privacy & Messaging For Users To Opt Out

Google Launches AdSense Privacy & Messaging For Users To Opt Out

Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy laws. The feature allows the site to communicate to the user about opting out of the sale or sharing of their personal information. Google wrote, … Read more

Google Emails Advertisers & Analytics Users Over New US Privacy Laws

Google Emails Advertisers & Analytics Users Over New US Privacy Laws

Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data processing control and universal opt-out mechanisms. The email explained that in 2024 Florida, Texas, Oregon, Montana, and Colorado have privacy law provisions coming … Read more

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