In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interested in their product or service, thereby maximising the effectiveness of their campaigns and enhancing return on investment (ROI). Among the myriad of tools available for audience … Read more
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter … Read more
Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end … Read more
Microsoft’s Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its efforts in terms of speeding up different services. Do you want a faster Bing Chat or a faster DALL-E 3.0 experience. The results were about even, with Bing Chat just edging out DALL-E 3.0. Mikhail Parakhin wrote, “A quick poll to … Read more
TikTok is testing increasing its video upload limit to 15 minutes. Previously, creators could only share videos that were a maximum of 10 minutes. The social platform is currently trialling this experiment with select users in select markets on its app. Why we care. Brands collaborating with influencers may now have the opportunity to work … Read more
Google Ads has confirmed it is experiencing a technical issue impacting a “significant subset of users.” The problem is specifically affecting spending controls and the delivery of active campaigns on the platform. A Google spokesperson has confirmed that the matter is being investigated and is hoping to provide an update detailing when the issue will … Read more
X (formerly known as Twitter) has started rolling out a new ad product that cannot be blocked or reported. The new format doesn’t include an ad label so users are not informed that what they’re seeing is an advert. There also isn’t an account associated with the promoted posts, so users also can’t tell who … Read more
Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care. Potential customers now … Read more
A sitemap is an important website component for both users and search engines. It helps them discover your website’s pages. While it’s important to cater to search engines specifically with an extensible markup language (XML) sitemap, it’s also important to keep your site organized for users, too. That’s where an HTML sitemap comes in. What … Read more
In the past few days, Google Search has dropped over half of the indexed URLs from Twitter from the Google Search index. This was done after Twitter added a “feature” on Friday afternoon only to display tweets to signed-in and registered users; also, the throttling going on at Twitter right now is probably not helping. … Read more
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