Niche keywords can help you attract more qualified traffic to your site. In this article, we’ll show you tactics for doing niche keyword research. And share top tools for building out your list of niche keywords. But first, let’s cover the basics. What Are Niche Keywords? Niche keywords are long-tail keywords (highly specific search terms) … Read more
The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters … Read more
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. … Read more
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