valuebased

Value-based bidding: Why it’s key to boosting your Google Ads

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Value-based bidding: Why it’s key to boosting your Google Ads

More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. We’ll also explore perspectives from the … Read more

How non-retail advertisers can embrace value-based bidding in Google Ads

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How non-retail advertisers can embrace value-based bidding in Google Ads

As Google continues to push for automation, advertisers have gotten more creative about making updated best practices, including smart bidding strategies, work for their companies and verticals.  While value-based bidding has become a staple for ecommerce and retail brands, non-retail verticals have struggled to incorporate it effectively into their holistic PPC strategies. This article explores … Read more

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