Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding “by” or | or • or : between the sponsored label and the site name or domain name. These variations were spotted by … Read more
John Mueller from Google in the latest SEO office hours said that Google, Googlebot, does not generally try variations of URLs to see if they work. So if you have a URL like domain.com/pagegoeshere1/, Google won’t try domain.com/pagegoeshere2/ to just try it out of curiosity. To be fair, this is not new, I covered the … Read more
Google is testing a number of sitelink variations within its mobile search results interface. They come in these variations: boxed in, pill-like shaped, some with arrows, some in black, and some in blue. We saw the black sitelinks on desktop, which no one really liked, and we saw smaller sitelinks. But now Brodie Clark posted … Read more
Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. We … Read more
We’ve covered product images within the search result snippets many times but here are even more variations where Google is showing up to several images across the snippet in the search results, but sometimes as few as three. These were spotted by Brodie Clark who wrote on X, “Google looks to be heavily testing changes … Read more
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