Vehicle Listing Ads (VLA) within Google Ads are now live and open for Beta-listing in the UK, Denmark, and France. Previously only available in open beta in the U.S., Canada, and Australia, VLA will also soon be rolled out to the Netherlands, Italy, and Spain by the end of the second quarter of the year. … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Automotive innovation is only speeding up as we head into 2024, but it might not look that way when focusing on electric vehicles. In the last few months of 2023, it seemed the headlines were only filled with bad news about OEMs who had invested in EVs and struggled to get them off the lots. … Read more
On October 17, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result. The Vehicle Listing rich result will be shown when buyers are searching for vehicles for sale nearby on both desktop and mobile. Available only to … Read more
Google has new structured data markup for car dealerships, it is called vehicle structured data. You can use it to communicate to Google information about your new car listings for improved visibility within the Google Search results. Google said this is only available right now for US and US territories but do show up both … Read more
Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure for their listings. “Vehicle listings on Google allows car dealerships to show their for-sale inventory on Google Search and other Google surfaces,” Google announced. This comes with new reports and debugging tools within Google … Read more
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, … Read more
Google will automatically upgrade vehicle ad campaigns to Performance Max (PMax) from September. PMax with vehicle feeds uses Google AI to help marketers “reach their conversion goals, including qualified leads and dealership visits.” Why we care. The upgrade will enable car advertisers to reach customers across more touchpoints in their research and shopping journey, such … Read more
Google’s vehicle ads, which launched as a beta in January 2022 and then became available to all US advertisers in March 2022, are now available to Canadian advertisers this month. Google said, “Starting in April 2023, vehicle ads will be available to all Canadian advertisers. Vehicle ads will expand to more countries at a later … Read more
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